When you need to know a lot...about a lot.
A place to collaborate, learn, and grow your leadership skills and confidence with other one-person B2B marketing teams.
What I hear from marketing teams of one:
I need one-to-one feedback on my specific challenges, not generic advice.
I need a mentor with hard skills that has been through this all before.
My boss doesn't know marketing so I don't get any guidance and am on my own.
I want to be confident in my expertise and show off what an asset I am to the company!
I lack confidence and focus - there is just too much to think about with no support or collaboration.
Without a clear plan (and no time to create one) my job feels like one fire after another.
I created a place for marketing mentorship, community, and career growth.
Just because you're a one-person marketing team doesn't mean you have to work alone. Well, not anymore!
One-on-One Mentorship & Training
No more cookie-cutter approaches. Get personalized support on exactly what's keeping you stuck whether it's technical, tactical, strategic, or leadership.
Templates & Tools
From brand messaging to blog publishing checklists, we keep creating templates and tutorials to make your job easier.
Live Training & Community
Join us for hands-on training, webinars, brainstorming sessions, and planning workshops as we dive deep into areas you need the most.
Michelle Kaufmann
Vice President of Communications
"Michelle brings such a wealth of knowledge and experience to every project. She's always willing to do the research and legwork to give the best advice and recommendations possible. She's a god damn gem."
What you really want to know...
(The super short get-to-the-point version.)
What is this?
How does it work?
How will it benefit me?
How is it different?
What's the price and payment options?
Do you offer a guarantee?
How do I get started?
Who is this program best for?
Are pants required? AKA will I have to have my camera on for workshops?
Get what you need to grow your skills & career.
Maybe skip the usual conferences and online courses this year and invest in something different.
Keep in mind, it's month-to-month. If you aren't getting value, you can cancel at any time.
I want it to be as valuable as possible for you! I've been there and I wish I had a program like this.
Lori Anderson
Marketing Manager
"Michelle is very detailed, and really knows her stuff. The tools and resources she has provided have been very helpful. You can tell she has been doing this a long time and really loves what she does. Her enthusiasm is contagious."
When you're expected to be the expert, you need support fast.
Sometimes you need a sounding board, sometimes you need a 5-min tech tutorial, and sometimes you need some serious skills training to grow in your career.
Google searches are too much.
If you're going down the Google rabbit hole, you're probably getting frustrated with outdated articles and just way too much information!
You don't know what you don't know.
You might not even know what questions to ask. Getting exposed to tips and insights you never even thought about can give you the extra edge - everything from productivity apps to what to include in your annual marketing plan.
Not another freaking course.
You're busy. How about training in small chunks on exactly what's keeping you stuck instead of a full course?
We all need a super nerdy friend!
I spend my time staying up to date on the latest in marketing so you don't have to.
With 20 years of experience as an agency, consultant, and in-house marketer, my brain is ready for picking.
You're not alone!
I built this community to support the one-person marketers with hands-on training, a forum to ask questions, and accountability when you need it most.
More About Me
Grow your skills in core marketing foundations...
Marketing Leadership
Vision
Do you know what you are trying to accomplish? We’re talking specifics, not a mission statement.
KPIs & Core Metrics
How do you measure progress towards your vision? What do you need to get a clear picture of progress?
Budget & ROI
Do you know how much you’re spending on marketing, really? Is it worth it?
Marketing Management
Brand
Is your brand messaging and visual identity clear and consistent?
Target Markets
Who do you serve best? Who do you love working with?
Products
How are your products positioned?
Staffing & Vendors
Where are skill set gaps internally and with existing vendors?
Sales Alignment
Is marketing set up to support sales efforts? Is the sales team providing feedback to marketing?
Competitors
Are you different from the competition? If yes, do you stand out?
Strategic Partners
Are you leveraging your strategic partners?
Marketing Execution
Tech Stack
What tools are you using to run your marketing efforts? What can be shut off, consolidated, or updated?
Tracking & Analytics
Are you tracking meaningful metrics or spending hours reporting vanity metrics?
Website
Is your website structured to resonate with your target market?
SEO
(Search Engine Optimization) How do your digital assets look to Google?
Content
What content resonates with your target market? How can you get more from your content?
Social Media
What’s the most effective way to use social networks?
Email & CRM
How are you using email? Is it effective? Are you using your CRM across the company?
Advertising (PPC)
How can you use paid ads to reach your ideal customers?
Events, PR, & AR
How should you use trade shows, speaking events, traditional PR, or analyst relations?
Collateral
Do sales sheets, pitch decks, ebooks and white papers communicate the right message?
Rel Vild
Marketing Manager
"Michelle is fantastic at keeping us moving along. Where we might stop and take a hiatus, she keeps gently pushing us along, and shows us what we need to know to keep improving."
Get excited about marketing again.
You don't have to be alone. You might be one person wearing many hats, but you don't have to wear those hats alone!
Apply to JoinNot ready for the full program? Join The Marketing Generalist Newsletter instead! Get marketing tips, short tutorials, and other helpful info right in your inbox.
Christina Francesco
Graphic Design & Web Manager
"Honestly, I loved working with Michelle – I think the info and explanations she provided were amazing. She went into detail but made it easy to understand."
Lori Anderson
Marketing Manager
"Michelle is very detailed, and really knows her stuff. The tools and resources she has provided have been very helpful. You can tell she has been doing this a long time and really loves what she does. Her enthusiasm is contagious."
Michelle Kaufmann
Vice President of Communications
"Michelle brings such a wealth of knowledge and experience to every project. She's always willing to do the research and legwork to give the best advice and recommendations possible. She's a god damn gem."
Rel Vild
Marketing Manager
"Michelle is fantastic at keeping us moving along. Where we might stop and take a hiatus, she keeps gently pushing us along, and shows us what we need to know to keep improving."
Riah Gonzalez
Small Biz CEO
"I was bleeding money in ineffective efforts to spread the word about our business. Before working with the Foundations First team, we were overworked in our marketing and confused about why nothing was working."
Tatum Garino
Communications Manager
"Thanks to Michelle we've seen an increase in qualified leads, improved efficiency in content creation and planning thanks to our newly defined direction, and newfound confidence in what we’re putting out into the world."
Apply to Join
If you're a marketer wearing all the hats, this program might be what you've been looking for. Answer a few quick questions to make sure this program is the right fit.
Check your spam folder! Michelle will get back to you within 24 hours if this looks like a good fit. Due to the one-to-one nature of this program, enrollment is limited.
Just some of the brands we love to work with:
