Hi, I'm Michelle Tresemer.

I've been the one-person marketing department. It kinda sucked.

It was lonely. I didn't have anyone to bounce ideas off of.

My boss didn't understand marketing and was no help...he just wanted "results" but couldn't define what that meant.

There were a million training options but I had no idea which courses I actually needed.

Many of the expensive courses were either too broad or way too detailed - but I didn't find that out until I had already enrolled and started.

The list of struggles could go on...

I hit a wall with what I could learn at my day job.

I wasn't getting the experience I needed so I had to look outside my 9-5. So I...

Took $10/hour gigs off Craigslist when I needed to learn something new.
Volunteered every chance I got to get even more experience and network.
Subscribed to every newsletter in existence.
Got my MBA while working full time because I thought I was missing something.
Read. All. The. Books.
Went to every damn conference I could possibly afford even when my employer wouldn't pay for it (and yes, I used vacation time for it).

What I really needed was someone who had done this all before.

I needed a mentor.

I needed a group of people more experienced than me to get me to the next level.

If I had this program back then I would have:

Learned 10x faster
Had a lot more fun with less stress
Definitely felt way more confident when going toe to toe with my boss on marketing decisions

I built the program I needed so you don't have to work two jobs to learn what you need to level up...and not be so freaking alone on your journey.

See what's included

I tried a lot of things. You have options!

Udemy-type courses -> great topics but not tailored to my situation, no accountability, no interaction

YouTube -> Lots of videos, but too many to weed through to find high-quality, relevant content

Google -> Fantastic resource but you have to know exactly what to look for and dig through a lot to find what you need

Specialist Certifications (i.e. Product Marketing Alliance) -> These are my favorite and I collect these like Pokemon - but they are expensive and take up a big chunk of time

This program distills the benefits from the above options into a very tailored experience. No more hunting for the Goldilocks marketing training scenario. This program is it.